Would you like noodles with that?

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The average business does not have the resources to throw at promotion and convince their customers of a certain reality. My wife was on holiday in Vietnam. She said the store owners would come to you trying to sell their products. They would say ‘same, but different’.

It is similar in Australia today for many businesses. So how do we turn this into your favour? We need to look at the difference. The trigger that will have the customer buy from you rather than the next store owner.

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