Oh What a night!!!
Last Wednesday 23rd May we were lucky enough to have a table at the GV Brain Dinner at Eastbank. Our guest speaker, John Bertrand spoke of the vigorous training that was involved in preparing for the America’s Cup back in 1983 aboard the yacht Australia II. He compared this training to the challenges faced by businesses today. John spoke of the importance of planning ahead of your competitor. The team had a strategy in which they focused on achieving what they believed would occur in yachting in the next ten years and from this they aimed at achieving 10% of this. By adopting to the changes, this created a strong competitive advantage. Our guest clients had a very enjoyable night and we look forward to the next dinner on the 23rd August, 2012.
If you are interested in attending any of our JH & Co’s events, to watch Justin in fine form, then come to our Breakfast With… Bill Fell on the 8th June, 2012!Share