When Antony Hocking of Shepparton of Shepparton added – Tony started to look for a small restaurant or café to get started in his first small business, nothing seemed to pop up. Antony believed it all seemed too expensive for the returns.
In his searching and investigations Antony finally saw a food truck business that looked interesting, but after much negotiation Antony thought he could do better and opted to build his very own food van from the ground up and Fatboy’s Cheese Steaks is the result.
Designed from the ground up
“The benefit of building the van myself was two-fold,” Antony said. “I managed to save a lot on kitchen gear and appliances as I could hunt and use my contacts to buy everything I need at the right price.
“Designing my own purpose built kitchen also had major benefits. This kitchen inside the van is bigger and better equipped than some kitchens I have worked in. It has been purpose built and is a pleasure to work in.”
But what about the cheese steaks!
Antony said that the cheese steak idea comes straight out of the USA. Traditionally a flavoursome mix of sliced and marinated steak pieces, capsicum, mushrooms and American-style cheese wrapped up in a Vietnamese baguette.
Antony is also experimenting with his own designer milkshakes – lemon meringue, butterscotch & scotch, apple pie, nuttelex roché and rhubarb are all on the drawing board as flavours for the future.
Social marketing key to early success
How does a start up with no or very limited brand presence get noticed? You guessed it -social media. Antony has been actively sharing his new venture on Facebook, creating new events building his profile, using all the tools that his social platforms can offer, and the result is more than solid in the first three months. “We are only 90 days young and we already have over 1500 likes on our Facebook page,” Antony said. “Many restaurants and competitors have been operating for years and only have a 1/3 of the likes we have already in our first months of trade. So don’t underestimate the power of social media!”
So, if you are at an event and you see this big black fiery unit parked and trading away go over and say hello to Antony and of course try one of his cheese steaks!
Fatboy’s Cheese Steaks will be appearing at the Bendigo Show in October, the Tribute Band Concert and Food Truck Festival in Langwarrin on November 4, the Laverton Festival in November and most probably an event near you very soon!
If you are on Facebook, check out Fat Boy’s Cheese Steaks for the menus and venues.